Sophie W. Penney and Barbara B. Rose

Dollars for Dreams: Student Affairs Staff as Fundraisers


Whether for research, a pilot program, or annual support, fundraising can enable student affairs professionals to explore, create, and offer value-added programs that enhance the lives of students. This easy-to-navigate guidebook will provide an overview of many ways to raise funds. It gives you direction to successfully raise major gifts from individuals, corporations, and foundations; provides proven methods to organize and support your activities and operations; and suggests ways to build relationships that add volunteer power to increased dollar power. Twenty-five experienced student affairs professionals have shared their stories and expertise to make this book relevant and inspirational. Their time and interest, along with the coauthors, will help you to envision the possibilities for your own institution. This is your guide to reaching your goals by learning how to secure Dollars for Dreams. Topics addressed in this entertaining and informative book include:

  • Student Affairs Development Function: Making the Case for a Focused Effort
  • Types of Fund raising and Student Affairs Markets
  • Identifying, Cultivating, and Soliciting Prospects
  • Corporate and Foundation Fundraising
  • Stewardship
  • Ethics of Development
  • Professional Advice from Staff Who Have Done It
  • Glossary of Fundraising Terms
  • Tools of the Trade: Forms, Job Descriptions, Committee Tasks, etc.

Sophie W. Penney, Ph.D., Director of Corporate and Foundation Relations at Bucknell University. During the past five years, Dr. Penney has raised major gifts ranging in size from $1,000 to $2.02 million from individuals, corporations, and foundations. A NASPA member for 20 years, Penney has 13 years of experience in housing and residential life, student activities, judicial affairs, and new student orientation.

Barbara B. Rose, Senior Consulting Associate, Grenzebach Glier & Associates, Inc. Ms. Rose has been a development officer in higher education and healthcare and a member of CASE for over 25 years. She has operated in both development and student affairs at Georgia Institute of Technology, where in two years she raised $3.3 million for student affairs programs and the new campus theatre.
Published by NASPA, 2001
ISBN: 0-931654-28-9

Price: $20.00
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